Trends: Wood, the color of the tactile - AndNews - Andreu World
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Designers, Design

Trends: Wood, the color of the tactile

We work with Giulio Ridolfo, one of the best specialists in the world, to create a trend palette with colors inspired by the Mediterranean.



Mooding board of Wood Tones, included at Stories 04: Mediterraneanism in Color 


According to Giulio, wood is contact. And it also talks about the natural. The authentic, the genuine. It is an ancestral material and that brings warmth. When wood grain become interesting, they tell us their story. Wood is a legacy, heritage, inheritance. It is something that is transmitted for generations.




In the Mediterranean we have a tendency for wood to be very elaborate, carved, inlaid. In general, we decorate it, it is a kind of complex beauty, even if it is presented with very simple appearances.




The wood itself is a color since you always call it by its name, not by its color. It is a case in which the material is designated by its entity. Color is implicit in its name, in its essence.




In the Mediterranean we are surrounded by utensils of olive tree root, walnut and oak furniture, the shade of pine trees and eucalyptus trees. The use of bamboo, rattan and other canes is also part of our culture, always with its own color.



Reverse Wood: Piergiorgio Cazzaniga


Reverse Wood expresses our commitment to nature and speaks of our experience in woodworking, craftsmanship, and technical mastery synthesized in a versatile table system with infinite integration possibilities.


It is constructed from curved pieces of ash wood that are precisely fitted together thanks to sophisticated woodworking. Available in different heights and diameters. Its tabletop’s texture is enriched by a center made of a differentiated material, which can swivel.




When I started working on a series of colors that represented the essence of the Mediterranean, I realized that color is something very abstract, it must be associated with touch, texture, and sensuality for its perception.

Giulio Ridolfo