Trends: Sand, a color in its own right - AndNews - Andreu World
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Trends: Sand, a color in its own right

We work with Giulio Ridolfo, one of the best specialists in the world, to create a trend palette with colors inspired by the Mediterranean.


Mooding board of Sand Tones, included at Stories 04: Mediterraneanism in Color 


I like the idea of thinking of sand as a color in its own right, with all its variants and shades that go through beiges and persimmons. It is not a bright color that well delineates the contours, it is a soft color, very present in our environment and that is well assimilated. 


From the color of the skin to that of the beach, straw, or the esparto of the military uniforms, passing through makeup, almonds or brown sugar, all shades are all around us. Sand is a responsible color, you use it because you do not want to compromise, it is a neutral color. 



A color of security, without risk. All the gradations of the sand tones are very beautiful when they come together, it is very interesting to see how they enrich each other, how they acquire another complexity in their proximity. Its best version is always opaque, matte tones, which can be used profusely and in large quantities without fear of being wrong.



It is an architectural color, associated with construction, the color of the landscape in its crudest state.



Sand sofa, designed by LievoreAltherrMolina 

Sand, beach, food and siesta, one of our healthiest habits. It can be practiced in different ways, from a short version in the armchair to the extended, in time and in bed, with the curtain of the balcony half down to dim the midday light. But the classic thing is to nap on the sofa, preferably outside, under refreshing shade. The experience can be extremely pleasant if that sofa is as comfortable as the Sand model. It is made with a light metal frame, combined with woven bands that allow air to flow – Mediterranean architecture has taught us to ventilate naturally – and generous cushions that invite you to caer en los brazos de Morfeo (enter the land of dreams).




By starting to work with Andreu World on a series of colors that represented the essence of the Mediterranean, I realized that our culture, our way of living, is closely linked to handmade things, be it the activity of painting a house or cooking, because we are very attached to the colors of what we eat, to the preparation of things or the act of doing them. 

Giulio Ridolfo