Trends: Earth, organic and sustainable - AndNews - Andreu World
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Trends: Earth, organic and sustainable

We work with Giulio Ridolfo, one of the best specialists in the world, to create a trend palette with colors inspired by the Mediterranean.

andreu_world_earths_1Mooding board of Earths Tones, included at Stories 04: Mediterraneanism in Color.

I believe that earth tones are colors that are characteristic of the Mediterranean and that supports 
a wide range of tones. They are very varied colors, with a very broad palette, some soft more yellow, others pinker and others more forceful, rusty and very reddish.



They are organic, sustainable colors. Colors that we identify around us and that give a certain sense of belonging to this latitude. They are associated with flexibility, malleability, as they are the tones of clay, terracotta. Solid, never transparent.


In a way, it is archetypal. It is also dry. They are matte, dense, light-absorbing colors that contrast with powerful and clear colors such as white, blue or black. They work very well with the sands. They are quite neutral also but very warm, and great to use in large quantities.



Nuez, Patricia Urquiola

A sheet of paper is all we need to mold or shape an idea. This is how the Nuez was born from Patricia Urquiola’s hands, modeling its shell with a simple paper. The folds take on the enveloping shape that characterizes it. Then technology will be responsible for materializing it in an injected thermopolymer seat, which is comfortable in use and also in touch, for that added texture reminiscent of a quilted fabric.



The interior upholstery is also the result of a studied manufacturing and the different leg options configure a versatile program. For home or for corporate environments such as work areas, waiting rooms or conference rooms, in color as elegant as terracotta. 

By starting to work with Andreu World on a series of colors that represented the essence of the Mediterranean, I realized that our culture, our way of living, is closely linked to handmade things, be it the activity of painting a house or cooking, because we are very attached to the colors of what we eat, to the preparation of things or the act of doing them. 

Giulio Ridolfo