The design on display: the earliest trade shows (1963)
In addition to the commercial network, the 1960s opened the door to the first measures to promote designs and products manufactured.  During these years, the company started to attend residential trade shows such as Valencia’s Muestrario Internacional and later the Cologne, Milan and Chicago Furniture Fair, where the company started to exhibit their ever-growing selection of designs.  It was there that a greater awareness of the design culture was acquired, which is now part of our DNA.