Pure, a new concept in lightweight, rational and timeless tables
Andreu World presents Pure, a complete and innovate program of clean-lined, highly-resistant tables in which the designer Joan Lao has focused on a new concept of design in order to offer a timeless, easily understood product.
Pure is based on the idea of a sheet of paper that is folded in order to give form to its structure. The top and the legs are formed by the bending of the material from which the table is made: 100% recyclable aluminum. The result is a very lightweight table, unique, innovative and which stands out for its simple, natural lines.
Thanks to its light weight and ergonomic design, the Pure table represents the search for a healthier lifestyle. Its dimensions and height have been designed in order that the table may be adapted to different purposes: it may be used as a meeting or work table or installed in living-rooms, dining-rooms and any other type of space and setting. And it does this while offering the highest guarantees in terms of quality, comfort and satisfaction. More than a simple table, Pure is able to generate and to create new settings, modeling each space and adapting itself to the demands and needs of people.
Simultaneously robust and delicate, Pure can be installed in any interior or exterior space, thanks to a neutral, organic architecture that enables its integration into classical, contemporary, urban, rustic, household and office settings.
Its production from aluminum sheet enables multiple versions of the same product, from small formats to large tables of up to 2.80 x 1.15 meters, which offer a high degree of resistance without any surface flexion. Furthermore, the whole series is customizable.
Pure is a look towards the future, to a design that cares about the people, about the spaces and about the objects that benefit our emotional and physical satisfaction.
In its contract version, Pure stands out for its modular system, which offers everything from large-format tables to small dining tables, thus simultaneously making it an excellent item of work furniture and a perfect solution for restaurants.
It offers numerous advantages for such spaces. It is lightweight, easy to assemble, disassemble and move and can be used both indoors and outdoors. These advantages are complemented by the flexibility provided by its modular system and the possibility of stacking numerous units.
When manufacturing this product, Andreu World has focused on criteria related to sustainability and the optimization of materials to obtain a solid but lightweight product that is simple and easy to manufacture. These factors in turn permit the product to be offered at a very attractive and affordable price to all types of public.
As with the Andreu World Outdoor furniture division, the design of the Pure series incorporates the in-out concept while highlighting the firm’s responsible and sustainable development.
Pure is a product with an industrial touch that maintains the delicate craftsmanship and the seal of Andreu World. It is perfectly compatible with all the company’s current indoor and outdoor chair collections.
The presentation of the new Pure table program will be held in the Andreu World stand (Hall 7) during the forthcoming Salone Internazionale del Mobile, to be held in Milan from 9 to 16 April.
Joan Lao, poise and rationality in design
For many years now, JOAN LAO has been an icon in current design. His creations have been disseminated throughout the international markets, from Spain to North America, Middle East and Latin America.
Difficult to classify, due to the many levels of design in which he works, JOAN LAO (Barcelona, 1962), is primarily a conceptual creator whose vision of design is always a means via which to translate a concept.
Throughout his career he has covered the fields of interior design and architecture, designing pieces of furniture, lighting and other objects, as well as working on global interior design projects and the integral creation of spaces characterized by balance and harmony.
His interior designs have a unique quality: they create an immediate and lasting emotional response. His works have been displayed during international events, such as the Cologne and Milan Trade Fairs. They have also been exhibited in numerous countries, including Germany, Belgium, USA, Greece, Holland, Israel and Singapore, as well as Spain. Some of his creations have been placed on exhibition in museums.
His interior design projects have been mainly applied to private houses and apartments, hotels and shops and have received several awards. During his 22-year career, Laos has undertaken over 3,000 projects, most notably the workshop of El Bulli, in conjunction with Ferran Adrià, and the creation of international sales outlets for fashion designers such as Carolina Herrera and Victorio & Lucchino.
Pure enables multiple versions of the same product, from small formats to large tables of up to 2.80 x 1.10 meters, which offer a high degree of resistance and stability. They are all customizable and suitable for indoor and outdoor use.